Tuesday, March 18, 2014

Munchos Crisps are Back!

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I was almost falling asleep last night as I was browsing Instagram just before bedtime when my eyes fell on a very familiar red and white bag with a big blue smiley that started my heart racing and my blood pumping! Munchos! Munchos were very popular potato crisps made in Kuwait and are long discontinued for god knows what reason. They were my favourite crisps as a child and a teenager and I missed them terribly. The startled jump I felt in my heart as I saw the picture of the long lost bag of crisps made me realise how much exactly had I missed it.


At first I thought it was just an oldie picture of a fellow Munchos lover reminiscing about their childhood. Let me tell you something before I proceed with my story: I don’t eat crisps or chips much, I’m not a fan. There are perhaps only 5 types of crisps I eat in the entire world: 1- The Real McCoy’s crinkle cut salted potato chips in the UK that I can barely find anymore because apparently people don’t like the salted flavour. 2- Salted Hula Hoops that I eat with a cheddar Ploughman sandwich from Pret and a bottle of Lemon diet coke in Heathrow before I board the plane back to Kuwait. 3- Sometimes, on rare occasions, I crave those potatoes chips that look like sticks and come in a tin but once every blue moon and 4- Munchos, my ever favourite mildly salted puffed potato crisps that tasted like pillows crunching between your teeth and even came in a Za’atar variety.


Where was I? Oh yes, thinking it was only a reminiscing of the old post, I began gazing at the picture longingly before realising what exactly the caption was promising: 2 days ago, the manufacturer of Munchos, Fico, started the countdown for the date of its release back into the Kuwaiti market! I swear my eyes began to tear up from happiness and blood was racing again and I almost but screamed out for a bag of Munchos right there and then! How I’m going to wait another 27 days for my first bag of Munchos bag, I do not know.


Am I overreacting? You think I’m overreacting over a bag of potato chips now, don’t you? Let me explain: imagine something you’ve loved and adored during your childhood, something you grew up with and loved, and then it was there no more and suddenly its back! You form a particular, and quite unique, attachment to things you loved as a child and they and only they have the power to pull you back from the hectic life you were tricked into as an adult into a more innocent and less demanding time of your life when you were happy and carefree. This is what Munchos represents to me, another gateway to my past and its right up there with Kids R Us and Hungry Bunny and Alamiya Pizza, all things that are now long gone but never forgotten.


If you are a child of the 70′s and 80′s and perhaps even 90′s and can relate to what I’m saying, then congratulations fellow ex-children, Munchos is back and by the response I’m getting from my peers I know I’m not the only one who is ready to welcome a chunk of their childhood back into our lives. We are talking cartons of Munchos crisps and even a possibility of a Munchos party people! Let us rejoice, and we will insha2 Allah, in 27 days if god grants us to live until that day :)






Reblog: http://ift.tt/PL1RYV

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