Q8Life: Nike "Just Do It" Slogan was based on the last words of a murderer Grey Gilmore, the notorious spree-killer, uttered the words “Let’s do it” just before a firing squad executed him in Utah in 1977. Years later, the phrase became the inspiration for Nike’s “Just Do It” campaign.

Saturday, March 14, 2015

Nike "Just Do It" Slogan was based on the last words of a murderer Grey Gilmore, the notorious spree-killer, uttered the words “Let’s do it” just before a firing squad executed him in Utah in 1977. Years later, the phrase became the inspiration for Nike’s “Just Do It” campaign.

Nike "Just Do It" Slogan was based on the last words of a murderer Grey Gilmore, the notorious spree-killer, uttered the words “Let’s do it” just before a firing squad executed him in Utah in 1977. Years later, the phrase became the inspiration for Nike’s “Just Do It” campaign.

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Q8Life

Saturday, March 14, 2015

Nike "Just Do It" Slogan was based on the last words of a murderer Grey Gilmore, the notorious spree-killer, uttered the words “Let’s do it” just before a firing squad executed him in Utah in 1977. Years later, the phrase became the inspiration for Nike’s “Just Do It” campaign.

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